The consumer packaged goods (CPG) industry is undergoing a rapid digital transformation, driven by the increasing use of 3D modeling, immersive visualization, and AR technologies. Leading brands are no longer just thinking in 2D; they are creating digital twins of products, designing AR-powered packaging, and simulating retail placements in a virtual environment. These innovations are reshaping the entire product lifecycle, from initial concept to the final retail execution.
However, this shift brings a new set of challenges. With global teams, diverse file formats (CAD, OBJ, GLB), and multiple digital channels, managing a growing library of 3D assets can quickly become complex. Fragmented workflows, version control issues, and manual asset conversions often lead to project delays, increased costs, and inconsistent brand experiences.
This is why a dedicated 3D Digital Asset Management (3D DAM) platform is essential for CPG brands aiming to thrive in a digital-first world. A centralized 3D DAM platform acts as a single source of truth, providing the infrastructure needed to streamline workflows and ensure every asset is optimized and ready for any use case.
A robust 3D DAM platform can tackle the most pressing challenges faced by CPG brands today:
Unifying Workflows: It breaks down data silos by creating a centralized repository for all 3D assets, allowing global teams and external partners to collaborate seamlessly.
Automating Optimization: It automatically converts and optimizes assets for different channels, from high-fidelity renders for marketing to lightweight models for AR and web experiences. This eliminates time-consuming manual rework.
Ensuring Brand Consistency: With a single source of truth and clear version control, brands can ensure that the latest approved assets are used across all channels, maintaining a unified brand presence.
Enhancing Security: It protects sensitive intellectual property through granular access controls and secure review processes, preventing unauthorized use of confidential product data.
Forward-thinking companies are already leveraging this approach to achieve remarkable results:
P&G is using digital twins to model and simulate product placements on virtual shelves, which has contributed to nearly a billion dollars in cost savings.
Nestlé has implemented AI-powered digital twins for packaging, cutting the time and cost of scaling these models by 70% and ensuring global compliance.
L'Oréal has integrated AR virtual try-ons into its shopping platforms, leading to a 94% higher conversion rate for products with AR experiences.
By adopting a centralized 3D DAM platform, CPG brands can move beyond the logistical headaches of 3D content and focus on what truly matters: accelerating innovation, reducing costs, and delivering high-quality, engaging consumer experiences.
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